RAND report on autonomous vehicles

As policy makers are waking up to the potential and issues related autonomous vehicle technology, the US think tank RAND Corporation has released a comprehensive report which analyzes driverless car technology from a policy perspective. The report looks at costs and benefits, the state of the technology, current legislation, liability and concludes with recommendations for policy makers.

Rand-Study

The report wavers between more incremental, functional perspectives (where autonomous technology is seen as an incremental improvement of current cars with little change to patterns of car use and ownership) and transformational perspectives (transformation of mobility, fully autonomous vehicles, fleets of driverless taxis). On one hand, the authors point out that the technology may enable developing countries to  “leapfrog autonomous vehicle technology” and “skip some aspects of conventional, human-driver centered travel infrastructure”. They point out that much urban space may be freed up because much fewer parking space is needed when fleets of self-driving cars provide mobility services (which actually may increase the density of urban centers) and argue that the declining costs of mobility may increase the number of vehicles miles traveled.

On the other hand, they warn that the adoption of self-driving car technology could be hindered because the individual car owner does not profit sufficiently from the reduction in external costs of the technology (an argument that seems quite far-fetched) and fail to point out the obvious incompatibility of new regulations that would impose the “Irrebuttable presumption of driver control of vehicle” with fully autonomous mobility services. While the report warns about job losses in the transportation industry, they neither mention the risks for the auto industry nor their potential lack of incentives for deploying fully autonomous vehicles.

In the same vein, the sections on liability are mostly focused on the various alternatives of assigning liability to either the driver or the automotive manufacturer. The car’s owner and entity responsible for maintenance is not seen as another alternative. Neither are the additional concerns addressed that may arise when autonomous fleets are operated by mobility service providers.

The study is an excellent read and brings together many important aspects of autonomous vehicles. For those interested in the legal issues it also contains a good discussion of the theories of liability which are relevant in the United States. As their final conclusion, the authors recommend that policy makers let the technology evolve and abstain from premature regulation.

The race for leadership in autonomous cars is on: Volvo to deploy 100 self-driving cars by 2017

2013 has been a year with a lot of buzz around self-driving cars. While Google has been mostly silent about their progress, many other players have demonstrated prototypes of  autonomous cars (including Mercedes, Nissan) and announced intentions to bring more and more autonomous features to the market.

Now Volvo Cars has announced a project to deploy 100 highly autonomous cars in the Swedish city of Gothenburg by 2017. The cars will drive without the need for human supervision on selected roads in Gothenburg (including motorways, regular surface streets etc.). In autonomous mode their speed will be limited to a maximum of 70km/h. The cars will not yet be able to drive fully autonously; they may have to return control to the driver in certain areas or traffic situations (however the car will be able to handle all short-term traffic situations without help from a driver). The cars will use 360 degree sensors including cameras, Lidar and radar. More information about the project is available in a video by Volvo.

The project is very significant because of its scope, short timeline until implementation and because it involves key partners such as the City of Gothenburg and the Swedish government (Swedish Transport Administration and Swedish Transport Agency) who may have to remove any remaining legal road blocks.

With this project the race has begun to establish autonomous vehicle technology in real-live urban settings. Much as we have predicted, the cars’ autonomous operation will be limited to a very specific region: Only selected roads in withing Gothenburg which  are carefully mapped. The cars will rely on the mobile communications to receive map updates as needed. Thus Volvo will have to build an operations center which supports the autonomous operation on a day-to-day basis and issues updates to the cars for changes, construction zones etc.

Volvo Cars has reported losses in the first half of 2013 of about 90 million USD on revenues of almost 9 billion USD; with the global economic recovery this may have improved in the second half of 2013. Nevertheless, as one of the smaller car makers,  leadership in the autonomous space may be a good strategy for survival.

It is not clear, however, whether Volvo realizes that much of the growth in this technology will come from fleets of self-driving cars operating in limited areas. If Volvo really wants to profit from the growth opportunities in this area, they will have to re-think their model structure and introduce smaller, probably even electric cars aimed at short-range fleet operations. Being owned by Geely, a Chinese automotive company, Volvo could be in an ideal position to introduce the new paradigm of autonomous mobility to China (which would greatly benefit from fleets of short-range autonomous electric vehicles for urban, pollution-free mobility).

The project shows that autonomous technology has entered a new phase where real projects are being implemented which require the cooperation of car makers, technology providers, cities and governments. The British project in Milton Keynes is another example as well as the project to rethink urban mobility in Singapore (where the French company Induct are involved with their Navia autonomous shuttle as well as MIT).

Sources: Lindholmen Science Park, Volvo

Driverless car white paper by KPMG: Why own a car?

When KPMG released their first white paper on self-driving cars in late 2012, we were surprised at how little thought they had given to the disruptive potential of fleets of driverless vehicles.They have corrected this now and a major headline and probably the guiding question of the report is: “Mobility on Demand: Why own a car?

This year’s report begins with the realization that the “momentum around self-driving vehicles is astonishing”. The authors acknowledge that the “industry is moving even faster than we predicted”. They look at the variety and number of autonomy-related news events during the preceding months. They conclude that “the technology is evolving at a rapid pace”. While the industry is definitely gaining momentum, the statement may be a bit on the optimistic side with respect to the technology: If we sort through all the announcements and public demonstrations of some cars driving in some state of quite limited autonomy, we can not see that many significant advances have occurred in the past 12 months.

They then look at the history of the first automotive revolution and proceed to report insights from focus groups. This is useful but yields few real surprises (even auto enthusiasts are willing to use self-driving cars; tech brands such as Google are a little more trusted even than premium auto brands with respect to the technology).

The most interesting section deals with a potential decrease in car ownership: “If half of all American families who currently own two or more cars were to give up one of their vehicles, how would that affect the automotive industry”. They point out that the ratio between fleet and retail sales could “change dramatically”. Mobility costs could decrease for the consumer and big data and dynamic pricing will be a key capability for autonomous mobility providers. They also hint at adverse consequences for mass transit systems.

It is great that the major consulting companies are beginning to realize how disruptive this technology will be (and it is nice that they are coming around to a view that we already had published in early 2010 (Autonomous cars – the next revolution looms).

If the momentum continues to increase – which is very likely – next year’s report will be very different. Then they may be at their best and provide a much more detailed look at business models, competitive space, impact, and strategic positioning for automotive companies and other industries. We will be looking forward to the next report!

French, Japanese prime ministers jump on the driverless bandwagon

World politicians are increasingly taking autonomous vehicles seriously. They start to recognize the importance of autonomous technology and the potential to profit from this innovation. French president Francois Hollande just presented a road map to revive French industry by promoting driverless cars and other technologies. Although it does not appear that France is prepared to fund driverless car development directly, they want to help bring about collaborations fostering this innovation. At this point, this may be what is needed most. There are many funds for this kind research available within the EU and venture capitalists are also discovering the high revenue potential in the area of self-driving cars. It is more important to clarify the legal ground rules for testing and operating driverless cars and making sure that these rules allow for fully autonomous operation. Because only fully autonomous operation will unlock the transformative potential of driverless technology and with it the investments needed to bring it about.

France and the other European countries should make clear that the they have the right and the intention to allow the operation of fully autonomous vehicles in their own territory as soon as they are certified to be extremely safe and as long as their operation is technically limited to a clearly specified region within the nation territory. Such a declaration would remove the doubts about the Vienna Convention standing in the way of automotive progress. Removing such legal uncertainties would open the floodgates for investors seeking to gain the pole position in this transformative technology.

France has good potential to accelerate this technology. The nation is open to novel technogies, has a great research base, has leading sensor manufacturers, and – even if the auto makers have invested much effort into autonomous technologies yet – has some well-positioned companies in the space. An example is the company Induct. It has positioned itself on one of the paths towards fully autonomous technology which is most likely to succeed economically: They don’t try to to build the perfect consumer car which can perform autonomously everywhere at every speed; they use autonomous technology to solve the last-mile transportation problem in  a limited and well known area and they initially focus on low-velocity operations which greatly reduces risk and therefore makes commercial success more likely. What they need are testing grounds, i.e. communities, airports, campus grounds where the vehicles can operate and be perfected.They have had problems finding testing grounds in Europe and have now found a more welcoming climate in Singapore – which is probably not what the Frence president had in mind…

Nevertheless, France should not go this path alone. It should at least partner with the other European countries to ensure that Europe remains at the forefront of this technology.

In Japan, prime minister Abe toured the streets around the parliament in Tokyo in three driverless cars (by Nissan, Toyota and Honda) in advance of the upcoming Tokyo Motor Show. Abe has made clear that he wants to advance “auto-pilot” technology as part of this economic policy.Japan has a long tradition of cooperation between government and industry to bring new technologies forward and is also a world leader in robotic technology – a key area that will both profit and play a crucial role in advancing driverless technology.

Overall, it is clear that autonomous technologies are starting to appear on the radar screen of world leaders. There are still too many misconceptions about this technology and the way it will come about. The views are still very auto-industry centric, focused on consumer cars, and fallacious ideas such as the ‘auto-pilot’ analogy still cloud their judgment. But behind all of this, world leaders are beginning to realize that a major innovation is in the making.

 

 

 

Will Britain be first to deploy fleets of autonomous cars?

In another sign that the race for leadership in autonomous car technology is heating up British newspapers (1,2,3) report that UK’s Automotive Council is investing 77 million Euros to deploy a fleet of 100 driverless vehicles in Milton Keynes by 2017. The vehicles will provide taxi services between downtown and the railway station. The vehicles will be fully electric, can carry up to two persons plus baggage and have a maximum speed of 19 km/h. They will be equipped with sensors and software for autonomous navigation. Details have not been finalized but it appears that the project plans to gradually increase the vehicle’s range and autonomy over time. When the first cars will be placed in service in 2015, they will operate on the sidewalk on dedicated lanes. As the project progresses, the vehicles’ range may be extended to include other areas; however, the vehicles will be limited to sidewalks where they will mix with pedestrian traffic or have their own lanes.

The Automotive Council is funded by the British Government and both the Secretary of Business and the Minister of State for Universities strongly support the project. Partners involved in the project are Cambridge University and ARUP, an engineering firm that also oversaw the development of the Heathrow Autonomous PRT Airport Shuttle. British firms already have begun exporting the autonomous PRT technology to other countries and the government hopes that this technology initiative may result in a leading position for the United Kingdom in the upcoming wave of autonomous mobility.

The Milton Keynes project has many advantages: The low speed and limited range allows gaining experience with fleets of mobile taxis while minimizing risks. Running on sidewalks rather than on city streets also reduces potential legal issues. By the time the project reaches its full scale in 2017, it should not be hard to apply many of their learnings to faster moving electric vehicles that can operate on regular urban streets at speeds of up to 50 km/h. The slow speed will also help to secure confidence and trust by the customers. The project will likely have positive effects on pollution by reducing the number trips driven with conventional cars, reduce accidents, increase the adoption of electric vehicles and reduce the costs for local transportation. Thus this project may pave the way for subsequent deployment of autonomous mobility services across the UK and the world.

Whether the Milton Keynes autonomous vehicle fleet will be the first autonomous vehicle fleet world wide which is not limited to separate tracks remains to be seen. There are strong contenders in the United States where Google is likely to introduce similar services (though on city streets) in some locations by 2017, in Singapore where Induct is experimenting with last mile driverless shuttles and probably also Zoox, a new service that will be unwrapped at the upcoming LA Auto Show.

We also expect key automotive manufacturers to announce such initiatives in the next two years. Daimler is particularly well placed for launching autonomous mobility services. In addition, we expect China to make an autonomous mobility services strategy a top priority within the next two years.

The race for the top position in the coming wave of driverless mobility services is still open. But one conclusion should be obvious: The fast path towards fully autonomous vehicles is not based on perfecting driver assistance systems for consumer cars but rather by deploying regionally focused fleets of special-purpose autonomous (and mostly electric) vehicles for urban mobility.

Addition (2013-11-10): A related Automotive Council presentation

 

Supervising autonomous cars on autopilot: A hazardous idea

As autonomous vehicle technology matures, legislators in several US states, countries and the United Na­tions are debating changes to the legal framework. Unfortunately one of the core ideas of these legal efforts is untenable and has the potential to cripple the technology’s progress. We show that the idea that drivers should supervise au­tonomous vehicles is based on false premises and will greatly limit and delay adoption. Given the enormous loss of life in traffic (more than one million persons per year world wide) and the safety potential of the tech­nology, any delay will incur large human costs.
Read the full paper (pdf).

Invalid assumptions about advanced driver assistance systems nearing full autonomy

  • The average human driver is capable of supervising such systems
  • Humans need to supervise such systems
  • A plane’s auto pilot is a useful analogy for such systems
  • Driver assistance systems will gradually evolve into fully autonomous systems

Supervising auto­no­mous cars is neither necessary nor possible

The car industry is innovating rapidly with driver assistance systems. Hav­ing started with park-assist, lane-de­parture warning, etc., the latest sys­tems now include emergency braking and even limited autonomous driving in stop-and-go traffic or on the high­way (new Daimler S-Class).

As the systems become more capa­ble, the situations will greatly in­crease where driving decisions are clearly attributable to a car’s software and not directly to the driver. This raises difficult questions of responsi­bility and liability in the case of acci­dents. From a legal perspective, the easiest solution is to keep the driver in the loop by positing a relationship between the driver and the car where the car executes the driver’s orders and the driver makes sure that the car only drives autonomously in situa­tions which it is capable of handling. The driver thus becomes the supervi­sor who is responsible for the actions of the car’s software to which he dele­gates the task of driving.

Unfortunately this legal solution can not accommodate advanced driver assistance systems which perform the driving tasks for longer periods in ur­ban, country- and highway traffic. We will call these systems auto-drive systems to distinguish them from the current, simpler driver assistance sys­tems which are typically used for narrow tasks and short times.

The legal model rests on the follow­ing two invalid assumptions:

1) An average human driver is ca­pable of supervising an auto drive-system

All ergonomic research clearly shows that the human brain is not good at routine supervision tasks. If a car drives autonomously for many miles without incident, a normal human will no longer pay attention. Period! No legal rule can change this fact. The human brain was not built for supervision tasks. In addition the su­pervision of a car traveling at high speed or in urban settings is very dif­ferent from supervising a plane which is on auto-pilot (see below).

If the developers of the auto-drive system build and test their car on the assumption that a human actively monitors the car’s behavior at all times because situations may arise that the car can not handle alone, then accidents will happen because some of the drivers won’t be able to react fast enough when such situa­tions occur.

Even if a human could remain alert during the whole drive, the problem remains how the user can distinguish which situations a car is able to handle and which situations it can not handle. How much knowledge will a driver need to have about the car’s capabilities? Once auto-drive systems evolve beyond the current very limited highway and stop-and-go scenarios, and are capable to drive in rain and urban settings, it will become very difficult for the manufacturer to enumerate and concisely describe the situations the car can or can not handle. It will become impossible for the average driver to memorize and effectively distinguish these situations.

2) Humans need to supervise cars operating in auto-drive mode

We saw in the last section that humans can not be relied upon to correct mistakes of a car while driv­ing. But humans might still be needed to ensure that the car does not attempt to drive autonomously in situ­ations that it can not handle well.

However, the car is equipped with a wide array of sensors and continu­ously as­sesses its environment. If it’s autono­mous capability has limita­tions, it must be able to detect such situations automatically. Therefore there is no need to burden the driver with the task of deter­mining whether the car is fit for the current situation.

Instead, the car needs to inform the driver when it encounters such a situa­tion and then requests to transfer control back to the driver.

Therefore any non-trivial driver as­sistance system must be able to in­form the driver when it enters situa­tions it can not handle well. There is no need to require that the casual driver be more knowledgeable than the system about its capabilities.

Auto-pilot: the wrong analogy

The most frequently used analogy for a driver-assistance system is the auto-pilot in a plane. Mentally as­signing the status of a pilot to the car’s driver who then watches over the auto-drive system may have ap­peal. But it overlooks the fundamen­tal differences between both con­texts: A car driving autonomously differs very much from a plane on auto-pilot. The nature of the tasks and the required reasoning capabili­ties differ considerably:

a) Physics of motion: A plane moves in 3-dimensional space trough a gas. Its exact movement is hard to formal­ize and predict and depends on many factors that can not be measured eas­ily (local air currents, water droplets, ice on the wings). A trained pilot may have an intuitive understanding of the movement that is beyond the ca­pabilities of the software. In contrast, a car moves in 2-dimensional space; its movement is well understood, easy to handle mathematically and predict, even in difficult weather (provided speeds are adequate to the weather).

b) Event horizon. Situations that re­quire split-second reactions are very rare while flying; they occur fre­quently while driving a car. Thus the hand-off and return of control be­tween human and machine is much more manageable in flight than in a car. There are many situations which an auto-drive system must be able to handle in full autonomy because the time is not there to hand off control to the human.

c) Training. The supervision task is the primary job function of a pilot, requires extensive, continual training and has many regulations to ensure alertness. This does not apply and can not realistically be applied to the average driver.

Therefore the relationship between pilot and auto-pilot can not be used as a model for the relationship be­tween driver and driver-assistance system.

Driver assistance systems can not gradu­ally evolve into auto-drive systems

Much of the discussion on the progress of autonomous vehicle tech­nology assumes that driver assistance systems will gradually evolve to auto-drive systems which are capable of driving on all types of roads in all kinds of driving situations. Initially, auto-drive will be available only for a few limited scenarios such as high­way driving in good weather. There­after more and more capable auto-drive systems will appear until the systems are good enough to drive ev­erywhere in all situations.

Unfortunately, this evolution is not likely. Cars which drive au­to­no­mously can not return control to a driver immediately, when they en­counter a difficult situation. They must be capable of handling any situa­tion for a considerable time until the driver switches his attention to the driving task and assesses the situa­tion. These cars can not limit themselves to driving in good weather or light rain only – they must be able to handle sudden heavy rain for as long as the driver needs to re­turn to the driving task which for safety reasons must be more than just a few seconds. At realistic speeds these cars may travel a considerable distance in this time. If the car can safely handle this delay, it must proba­bly be able to travel long dis­tances in heavy rain, too.

The same issue applies to traffic situa­tions: While highways may look like an ideal, well structured and rela­tively easy environment for driv­ing, many complex situations can arise there at short notice which a car on auto-pilot must recognize and deal with correctly. This includes many low-probability events which never­theless arise from time to time, such as people walking or riding their bi­cycle on highways. Driving in urban settings is much more complex and therefore a gradual path of auto-drive evolution is even more unlikely in such settings. Thus there maybe some low-hanging fruit for the developers of auto-drive applications (limited highway-driving); but almost all the rest of the fruit is hanging very far up the tree! Systems that are capable of driving in urban/countryside traffic can not start with limited capabilities. From the first day, they must be able to handle a very wide variety of situations that can occur in such settings.

Regulations that harm

We have already shown that the re­quirement of supervised driving is neither necessary nor can it be ful­filled for advanced driver assistance systems. But one could argue that the requirement does little harm. This is not the case. Wherever this rule is adopted, innovation will be curtailed. The safer and more convenient fea­tures of autonomous vehicles will only be available to the affluent and it will take a long time until most of the cars on the road are equipped with such technology. This means many more lives lost in traffic acci­dents, much less access to individual mobility for large groups of our popu­lation without driver’s license (such the elderly and the disabled), more waste of energy, resources, space for mobility.

Any country that adopts such rules will curtail innovation in car-sharing and new forms of urban inter-modal and electric mobility that become possible when autonomous vehicles mature that can drive without passen­gers.

It is obvious today that legislation that requires drivers to supervise ad­vanced driver assistance systems will not stand the test of time.

Download as PDF

Changes 2013-09-26: Updated title and part of the text

Oxford Mobile Robotics advances driverless car research

Oxford’s mobile robotics group has been making rapid progress in the development of driverless cars. As Prof. Paul Newmann explained in a lively lecture last Thursday (as part of the 14th Annual Robotics Systems Conference), it took his group of 20 PhD students just 4 months to build an autonomous car that was able to navigate local streets.

oxford-autonomous-car
Prototype Autonomous Car (Photo: Hars, 2013)

While being equipped with some algorithms for obstacle detection, the car primarily serves as a test bed for advanced navigation algorithms. Similar to Google, the group uses prior knowledge about the roads to be traveled, but their algorithms can work with much simpler and much less expensive sensors. The car does not need 3D LIDAR sensors. It uses a much cheaper 2D Lidar which is affixed to the very front of the vehicle. The rotating laser captures a slice of points with distance information in a single line below the car as well to the right and the left of the car. As the car moves forward and scans line after line a 3D picture gradually emerges. The car determines its position by comparing the data points gathered to its prior knowledge. The sensor can capture about 40 lines per second. This works well for low speeds but would have to be increased for higher velocities.

Prof. Newmann has also come up with a new approach for navigating in snow and rain. Localization can be very difficult when snow changes the environment’s appearance. His solution is only seemingly simple: instead of trying to detect invariant properties of the landscape, he proposes to accept that the environment may have multiple appearances. Thus he adds the different ways that the environment may look to his store of prior knowledge. As the car drives a known area, it identifies that prior view (winter, summer..) which most closely matches the data captured by its sensors and uses it for localization. It will be interesting to see how robust this approach of “experience-based navigation” can be and how many variations of the environment will be needed to allow fully autonomous driving.

The group currently has two driverless car prototypes; one of them is part of a cooperation with Nissan. It will be interesting to see whether Nissan will incorporate some of the groups navigation algorithms into their solution.

 

Nissan to introduce fully autonomous vehicles by 2020

As the first major auto maker, Nissan has announced that they will develop fully autonomous vehicles capable of navigating even in urban traffic without supervision. Nissan’s Executive Vice President Andy Palmer claims that – unlike Google’s  driverless car prototypes – these vehicles will neither require costly 3D LIDARs nor will they need specially created maps for navigation. Nissan intends to bring the cars to the market by 2020.

Nissan wants to build on the successes of its Leaf Electric Car and further associate its brand image with innovation. In the past year, Nissan has taken major steps to accelerate autonomous vehicle development: They moved their autonomous research group from Japan to Silicon Valley and are building a testing ground for urban autonomous driving which is slated for completion by the end of this year.

While most other car companies are active in the field of autonomous driving and some (such as Volvo) have made general statements about fully autonomous vehicles, the Nissan announcement appears to be the first which is accompanied by action.

From an innovation diffusion perspective it is interesting to see that the commitment to fully autonomous technology does not come from one of the the top three auto manufacturers but from a large contender who sees the technology as a means to gain reputation and market share. Nissan does not seem to be concerned about the medium term business implications – a transformation of the car market from individual ownership to mobility service providers and a significant reduction of the total vehicle demand. They may count on a first-mover advantage; in addition, the combination of electric vehicles (the Leaf) and autonomous capabilities might be ideally suited for fleets of locally operating autonomous taxis.

It remains to be seen whether Nissan will be able to master the complexities of urban traffic without the advanced sensors and prior knowledge which Google is relying on. Nissan certainly has the plate full to catch up with Google. But with this action by Nissan and the ever-clearer intent of Google to challenge the biggest auto manufacturers it is probably just a question of months until the next auto makers will jump on the bandwagon. The next revolution in mobility is picking up speed…

Source: Nisssan

 

Italian low-cost driverless car prototype takes to the roads

On July 13 a low-cost driverless car developed by Italian computer vision expert Alberto Broggi navigated the roads of Parma, Italy in public traffic. The route included rural and urban roads, two freeway segments, traffic lights and roundabouts.

This is a major accomplishment because almost all current autonomous cars use an extremely expensive LIDAR sensor (which costs between 30000 and 70000 USD). Broggi’s car, in contrast, relies on an array of low-cost sensors including stereo cameras and several low-cost laser sensors. All sensors are hidden from view.

Driverless Car BRAiVE, Source: Vislab

The successful experiment (see full length video) highlights the rapid advances in computer vision. It is probably premature to conclude that autonomous cars will be able to rely mainly on computer vision – the weather situation in Parma was sunny (which has its own problems for computer vision) and cameras have difficulties at night. But the experiment is a strong indication that autonomous car technology is advancing rapidly and that different approaches than Google’s may lead to success.

Congratulations to Broggi and his team. We hope that they will be able to secure sufficient funding to take their work from the prototype stage to a full product soon. Besides the vision algorithms much work is needed to optimize the operational capabilities of the car for dealing with typical and rare traffic situations. This requires hundreds of thousands of kilometers of test driving and much fine-tuning that is beyond the capabilities of research institutes. The upcoming European Research Programm for Research and Innovation might be a good starting point for advancing this technology.

Source: Vislab

McKinsey report on disruptive technologies fails to see full implications of driverless cars

It seems to be hard for some auto-industry insiders (including their consultants) to grasp the true nature of the coming changes in mobility. Strategy consultants McKinsey’s Global Institute just published a report on disruptive technologies which correctly envisions significant reductions in accidents and fuel consumption caused by autonomous car technology but the authors don’t really consider the fundamental change in personal mobility – switching from car ownership towards using driverless car sharing – which will be caused by driverless cars!

Driverless cars have the potential of slashing the total number of cars by a factor of 5 to 10 (see the recent Earth Institute study) and therefore will completely and thereby fundamentally transform the auto industry. McKinsey should have given much more thought to this potential disruption as this needs to be factored into the decisions of their automotive industry clients even today (they do have a one-liner mentioning that driverless cars could increase car-sharing but they fail to see the implications). This transformation will occur naturally because of the enormous cost advantages of driverless car sharing over traditional car ownership.

Nevertheless the McKinsey report gets it right when they point out that there are significant first-mover advantages in autonomous mobility and they also have interesting thoughts about the impact on trucking (50% autonomous driving possible by 2025).

The authors may have been involved with intelligent transport systems because they propose that countries should invest in sensors to be embedded in the roads to ‘provide precise positioning information and unambiguous information about speed limits’. This approach is not up-to-date any more. A more adequate and much less expensive delivery mechanism for such information would be the mobile internet: cars could eventually be required to download official maps with such information via the mobile internet.